@Going Concern “The Big 4 and Shameless Self-Promotion”

My new post is up @Going Concern.

“I chafe at the cheekiness of some of the announcements. The firms’ communications teams are blithely unaware of how such shameless self-promotion looks to those who are watching closely. For example, all of the Big 4 firms were named to the Fortune 100 Best Places To Work list, even though it’s been well documented that they’ve cut thousands, under cover of “bad” performance and “no fit,” with no press releases, minimal communication to clients, and sometimes not a word to the client engagement partners.”

Go here for the rest of the post.

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  1. […] like the kind of attention that Ernst  & Young is getting.  They like the soft, managed, scripted kind of attention for Davos, diversity, charitable endeavors and support of higher […]

  2. […] bugging the Big Four public accountants, hats off to Francine McKenna with an outstanding post at @Going Concern blog entitled “The Big Four and Shameless Self Promotion.” I was quite heated up myself after reading it. Especially since they don’t seem to like […]

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