ReadWriteWeb quotes Deloitte’s ‘2008 Tribalization of Business Survey,’ conducted in conjunction with Beeline Labs and the Society for New Communications Research, as emphasizing that building community critical mass is a principal barrier to the success of enterprise use of social media tools to build internal commuunities.
According to the survey, a majority of these corporate sponsored communities have fewer than 500 active members, and 50 percent of the respondents replied that the biggest obstacle to making communities work is getting people engaged. The Deloitte survey of companies sponsoring online communities indicates that enterprises have begun to effectively use social media tools and online communities to engage with customers and employees for brand discussions, idea generation and product discovery. However, the survey also indicates that while these online initiatives are having a positive impact, enterprises have not yet harnessed the true potential of these communities.
Yeah. So true. Deloitte has a very popular community, Green Dot Life.
Hmmm So they started a community inside to counter the outside sites called d’street. I wrote about it here.
How many users do you have for d’street, talking about how great it is to work for partners who make tons of money off their unpaid overtime while telling their staff that all is doom and gloom and there will be no raises and bonuses like the old days?