Deloitte and Social Media – Consultant Heal Thyself
ReadWriteWeb quotes Deloitte’s ‘2008 Tribalization of Business Survey,’ conducted in conjunction with Beeline Labs and the Society for New Communications Research, as emphasizing that building community critical mass is a principal barrier to the success of enterprise use of social media tools to build internal commuunities.
According to the survey, a majority of these corporate sponsored communities have fewer than 500 active members, and 50 percent of the respondents replied that the biggest obstacle to making communities work is getting people engaged. The Deloitte survey of companies sponsoring online communities indicates that enterprises have begun to effectively use social media tools and online communities to engage with customers and employees for brand discussions, idea generation and product discovery. However, the survey also indicates that while these online initiatives are having a positive impact, enterprises have not yet harnessed the true potential of these communities.
Yeah. So true. Deloitte has a very popular community, Green Dot Life.
Hmmm So they started a community inside to counter the outside sites called d’street. I wrote about it here.
How many users do you have for d’street, talking about how great it is to work for partners who make tons of money off their unpaid overtime while telling their staff that all is doom and gloom and there will be no raises and bonuses like the old days?
Seems like Deloitte failed to recognize the #1 reason for these social networks, providing value to the community (as pointed out by Fifth and Main).
If the #1 benefit of joining the community is being able to talk about the employer, you’d think the employer would know enough to stay out of it. Guess not.
I hope it didn’t take a survey for that realization to occur.
Its just branding. Trying to get on the best of lists so that they can recruit and replace all the people they mistreat. If the recruits really knew what went on at the Big 4, it would seriously hurt the Big 4. What would the Big 4 do without an endless supply of naive and innocent graduates to manipulate.