Monday Update

Several new comments were posted over the weekend. My friends and family are getting a little irritated with me always on my Blackberry in the evenings. They think I have a secret boyfriend that I’m texting at all hours (wink, wink, nudge, nudge, say no more...) when actually it’s my desire to post all the comments right away, which I can do while mobile.

So please check them out and join the dialogue, here and here, in particular.

Dennis Howlett over at Accman mentioned me today with regard to to focus and the importance of it when writing a blog. To gain an audience, I’ve found, it is absolutely necessary to focus. There’s too strong a temptation to react to everty remotely interesting story with a post and I have tried to avoid that. I try to always bring it back to the Big 4. I will continue to try.

It’s clear to me there is no other voice quite like mine raising these issues. Last week, I posted my 400th post. Having just started the blog in very late 2005, I think that’s a lot of fairly interesting, quality content on the Big 4 and the accounting profession as a business.

Sometime a week or so ago, I also passed the 100,000 page views mark. The last few weeks have seen traffic double, then triple on a daily basis and I had three days in a row last week of unbelievable traffic, the likes of which I hadn’t seen since the Patrick Fitzgerald posts. I can’t point to any one thing that’s driving it. There was no blockbuster link from a major media publication, for example, just more and more people reading more and more for a longer and longer time.

I thank you for your interest and attention.

2 replies
  1. Oversight for the Better
    Oversight for the Better says:

    As a CPA and auditor I like to think at least some of what I do is useful. Okay, so I’m a wishful thinker.

    I very much appreciate your perspective on the Public Accounting function especially the Big 4. As far as I am concerned, the AICPA is aligned with the Big 4and therefor will not provide any oversight, insight into how firms are structured to fail their supposed duties, or guidance toward true improvement.

    As an investor, I have to understand the risk there will always be predators looking for opportunities to leach, defraud, or otherwise grab what they can. Auditors are nice, but what protects me more are fellow victims who, if robbed, get together and whack the leach wresting back what we can.

  2. Independent Accountant
    Independent Accountant says:

    I long ago noted your Big Four coverage. I spend most of my time on: the Fed, Wall Street shenanigans and the intersection of the SEC, DOJ, plaintiffs’ and corporate defense bar. While I may post from time-to-time on the Big Four, I figure you’ve “got them covered” without my help. Keep up the good wprk.

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