A Walk Down Memory Lane

Overheard in the halls of PwC last week:

Abbott: Well Costello, I’m going to New York with you. The CEO of PwC Consulting has hired me to promote the company’s new name.

advertisement Costello: Look Abbott, if you’re the new image consultant, you must know the new company name.

Abbott: I certainly do.

Costello: Great. I’m applying for a job there. So if you tell me the new name, it will look like I’m up on the latest news when I send my resume.

Abbott: OK, I’ll tell you the new company name. But you know, it seems to me that they give these consulting companies nowadays very peculiar names.

Costello: Like Accenture?

Abbott: No, not quite. But I’ll tell you the PwC name: Monday.

Costello: Monday?

Abbott: Yes.

Costello:How about telling me today, so I can send my resume out.

Abbott: Good idea. Monday.

Costello: No.

Abbott: No what?

Costello: I want to send my resume out today.

Abbott: As you should.

Costello: But I need the new company name.

Abbott: Monday.

Costello: I thought you were gonna help me out?

Abbott: I just did.

Costello: Did what?

Abbott: Help you out by giving you the new name of PwC Consulting.

Costello: Which is . . .

Abbott: Monday.

PAUSE

Costello: Abbott, you want me to get the job, right?

Abbott: That’s right Lou.

Costello: And you think it’s a good idea to get this resume out to PwC Consulting today.

Abbott: Absolutely.

Costello: And you know the new company name?

Abbott: Of course I do, it’s my job to get the word out.

Costello: Right, so you’re gonna tell me the new name today.

Abbott: Monday.

Costello: FORGET IT.

Abbott: What?

Costello: I don’t give a darn what PwC names its new consulting arm.

Abbott: Suit yourself. Hey, did you hear that Enron Field in Houston has a new name . . .

PwC Consulting is expected to launch an initial public offering, and be renamed “Monday”, by summer’s end.