David Maister poses an interesting question on his blog, Passion, People and Principles.
“A reader writes in to ask: “I’ve noticed that the Big Four accountancy firms do not profile their partners on their websites – yet almost every law firm does. Any thoughts on the reasons and wisdom of these differing approaches?
I guess it could send the message that when you instruct anyone at PwC etc., you instruct the firm; but when you instruct someone at a law firm, you instruct the individual. Do clients really see a distinction? Or do accountancy firms fear that their staff will be poached by rivals, I wonder?”
The post and my response are found here.